Taste the New Supreme

Challenging old ideas of opulence - the times may have changed, but we still celebrate with a tot of whisky.

Digital campaign launching Scottish Leader's new whisky variant

BRIEF

Launch Scottish Leader’s new Supreme Sherry Cask Whisky‭ ‬and defy whisky norms by flipping classical opulence on its head‭.‬

SOLUTION

‭#‬TasteTheNewSupreme by recreating classic paintings‭, ‬old signs of opulence‭, ‬for what supreme means in 2022‭ ‬and launch our new variant at the centre of our new‭ ‬“masterpiece”‭. ‬We collaborated with an illustrator to create a key graphic to create a social media campaign, celebrating the new Supreme.

Agency and Creative Director: Grey Advertising & WPP/Liquid with Felix Kessel

Art Direction & Copywriting: André de Jager, Ayesha Kaprey

Illustration: Carmen Ziervogel

Styling: Chloe Andrea Welgemoed

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