THE CHALLENGE
Hunter’s was faced with declining sales and even worse sentiment numbers on their socials. Throughout the year we were posed with many problem-solving briefs, and this body of work is our attempt to tackle it
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel & Marcus Moshapalo
Art Direction & Copywriting: André de Jager, Ayesha Kaprey
Collaborators: Dolph, Adam Black, Johnny Allison

if you liked that