Sanlam

making the youth buy insurance

A collection of work showing that insurance can be funny

WOMEN'S CAMPAIGN

Women in South Africa are statistically underinsured when it comes to life cover. We had to try break through the pink noise of traditional Women's Month ads and do this shitty fact justice in the most lighthearted manner possible.

Agency: Accenture Song
Art Direction & Copywriting: Ayesha Kaprey & Elsa de Bruyn
Creative Director: Catherine Wanliss
Production: Broadcast via Accenture Song
Director: Drew Murphy

SANLAM PREMIER SMART

Applying for life insurance can be boring: filled with unnecessary paper work, queues and medical tests. Sanlam wanted to show how they've made this process quicker and easier for their consumers so they can get back to doing the things they really love.

Agency: Accenture Song
Art Direction & Copywriting: Ayesha Kaprey & Elsa de Bruyn
Creative Director: Devin Kennedy
Production: Broadcast via Accenture Song
Director: Drew Murphy

WHAT THE FINANCE?

Sanlam had already launched What The Finance's Episode 1 & 2 with comedians Yaaseen Barnes and Callum Hitchcock. Our job was to create another 2 episodes, this time communicating Sanlam's Life Insurance and Financial Planning products.