BRIEF & CREATIVE WAY IN
Burger King launched a new burger in partnership with Tabasco: the Hot Chilli Lover. We needed to find a way to launch the Hot Chilli Lover in a way that spoke to South Africans. What happens when one icon of heat meets another? It has bite, not mega burn, but just enough to make you go wow.
SOLUTION
A 360 campaign that compares the taste of our new burger’s taste with an iconic South African phrase "Sho!" Or do you say SJOE? Or Shuuu? Some say Yhu. We all know that feeling when something wicked meets reality.
Agency & Creative Director: Grey Advertising with Marcus Moshapalo
Art & Copy: Andre de Jager, Ayesha Kaprey
Production: 7Films & Platypus Films with Jozua Malherbe and Ian Chuter
