Audacity To Be

From belly laughing in public, slurping pasta to knowing your worth Bernini assures women it’s okay to be your audacious self.

Online film series for a women-centred alcohol brand

BRIEF
To come up with a new positioning big idea that will remind and celebrate women for their unwavering spirit in a world where they are told who to be and how to act‭.‬

SOLUTION 
Audacity To Be is a brand platform that aims to remind women of their audacious nature, through a film series of relatable scenarios that poke fun at societal norms.


Agency and Creative Director: Grey Advertising / WPP Liquid with Thando Silimela
Art Direction & Copywriting: André de Jager, Ayesha Kaprey
Production Company: Mercy
Director: Talya Galasko

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