BRIEF
D&AD’s 2017 brief was to reimagine the concept of ‘hotel’ for the next generation of business travellers
SOLUTION
'Log into the hotel' is the new way of seamlessly interacting with Crowne Plaza. Hotels are a fuss, and no app or loyalty programme will save them now. By using technology we already carry in our pockets, we can make simple transactions such as checking in and ordering a drink an effortless experience. Via WiFi, NFC and pixels tracking technology, the hotel can once again serve you hand and foot. A stay at the smart hotel with less fuss means more time for work and play.
All work done by us
Lusanda Buthelezi | Andre de Jager | Ayesha Kaprey | Michaela Chante
